In the heart of the historic Italian city of Modena, on Viale Ciro Menotti, lies the Maserati factory. Since 1940, the factory has been the beating heart of the legendary car brand and the birthplace of some of the world’s most exclusive sports cars and luxury sedans. The Maserati factory is within walking distance of the Museo Casa Enzo Ferrari, the stunning Ferrari museum in Modena. This makes it easy to combine visits to two of Modena’s most popular automotive attractions.
Visitors to Modena won’t have to search long to find the Maserati factory. Thanks to its tall tower crowned with the iconic Trident logo, the facility is visible from a considerable distance. As you get closer, you’ll see a large, modern building featuring extensive glasswork. However, the historic factory with its signature red bricks has been preserved, albeit partially hidden behind the sleek structures of the production facility built in 1999.
While Maserati has production sites in other parts of Italy, the Modena factory holds a special place in the brand’s legacy. This is where some of Maserati’s most exclusive and high-performance models have been produced—both in the past and today. One such model is the Maserati MC20, a state-of-the-art supercar powered by Maserati’s in-house developed Nettuno V6 engine. Additionally, the Alfa Romeo 4C, a compact sports car, was assembled here for years. Due to its sporty nature and extensive use of carbon fiber components, Maserati’s sister brand, Alfa Romeo, chose the Modena facility for the 4C’s production.
Beyond manufacturing, the Modena factory also houses Maserati’s innovation center, where new technologies and future models are developed. So don’t be surprised if you see a heavily camouflaged vehicle exiting the factory gates—it’s likely one of Maserati’s latest prototypes undergoing rigorous testing before its public debut.
For car enthusiasts, visiting the Maserati factory in Modena is an unforgettable experience. Maserati offers paid guided tours, giving visitors an exclusive look at the production process, the brand’s rich history, and the latest technological developments. The factory tour lasts approximately one hour and includes a warm welcome and an introduction to Maserati’s heritage in the recently renovated showroom. Visitors then take a guided walk through the powertrain department, followed by an opportunity to admire the cars up close and explore the Maserati store. The tour is conducted in both English and Italian.
The Maserati Factory Tour is available by appointment throughout the year, except during holidays and the month of August. Tours are scheduled from Monday to Friday, between 9:00 AM and 3:30 PM. Reservations are mandatory, as walk-ins are not permitted. You can book a tour through this website, subject to availability.
Short on time or find the tour too expensive? Don’t worry—there’s still plenty to see around the Maserati factory without taking the official tour. The factory features a small showroom, museum, and fan shop that you can visit for free. Here, you can admire a selection of modern and classic Maserati models, along with various car parts and historical photographs. Another great option is to wait near the roundabout or one of the factory’s exits, where you might catch a glimpse of brand-new Maseratis undergoing final road tests before being delivered to customers worldwide.
There are two types of tours available: the Factory Tour and the Showroom Tour. The Factory Tour lasts 90 minutes, while the Showroom Tour takes 40 minutes. The most affordable option is the Showroom Tour, starting at €15 per person. Below is a complete price overview, but prices may be subject to change. For the most up-to-date rates, please visit Maserati’s official website.
Maserati Factory Tour (90-minute tour):
Showroom Tour (40-minute tour):
After the six Maserati brothers—Carlo, Bindo, Alfieri, Mario, Ettore, and Ernesto—founded the Maserati brand in 1914, the company initially focused on producing spark plugs and ignition coils. In 1926, Maserati introduced its first self-built racing car, the Tipo 26, which made its debut at the Targa Florio. Following a long period in Bologna, the brand decided to relocate in 1940, establishing its factory in the city of Modena on Viale Ciro Menotti. Since then, this location has remained Maserati’s home, producing numerous iconic models, including the legendary Maserati 250F and the Maserati Ghibli.
After years of declining sales and financial struggles, Maserati was on the verge of collapse when Ferrari stepped in to rescue the brand. In 1999, Ferrari acquired Maserati, providing a much-needed financial boost. With significant investments, the outdated 1940 factory was replaced with a completely new facility. In 2001, Ferrari also modernized the factory with state-of-the-art equipment, significantly upgrading production capabilities. Maserati expanded its model range, and sales began to rise. Today, the brand is part of the Stellantis Group, a global automotive powerhouse that includes Fiat, Alfa Romeo, Chrysler, Jeep, Opel, Citroën, and Peugeot.
The Maserati factory is located in Modena, a city in the Emilia-Romagna region of Italy, approximately 45 kilometers west of Bologna and 105 kilometers southwest of Verona. Thanks to its convenient location and excellent connectivity via the A1 highway, the factory is easily accessible from both cities. The drive from Bologna takes about 40 minutes, while the journey from Verona takes approximately 1 hour and 20 minutes.
The exact address of the factory is Viale Ciro Menotti 322, 41121 Modena, Italy. Additionally, Modena lies at the heart of Italy’s renowned Motor Valley, home to other prestigious manufacturers such as Ferrari, Pagani, and Lamborghini. This makes the region a paradise for enthusiasts of Italian sports cars.
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